H&M Studio S/S 2018 for Paris Fashion Show

H&M Studio for this spring transformed the Musée des Arts Décoratifs into a modern vision of the Japanese interior artefact complemented by virtual tatami mats and ikebana compositions for the Spring / Summer 2018 Collection.

H&M Stoudio drew inspiration from Tokyo’s urban atmosphere and the traditions of Japanese art and culture expressing minimalism and urban grace. For the emergence of this spirit, “crisp” minimalism is merged with live abstract prints and details of garments. Women’s clothes focus on air, maxi dresses, easy-to-wear tunics over kick-flare trousers always attentive to the use of sewing.

On the contrary, men’s clothing deliberately raises classic pieces such as knitted sweatshirts, neck sweaters and t-shirts with colors and luxurious fabrics. Finally, the thin unsymmetrical cuts and oversized shapes create new silhouettes combined with high-fitting sandals, rhinestone earrings and oxblood chelsea boots.

H&M Studio Collection featured “clean” silhouettes, a relaxed atmosphere and an impressive abstract print inspired by the Japanese writing system. The fitting of clothing, gas cloths and knitwear also indicate a sense of balance between minimalist design, clear colors and movement.

The show featured a diverse and different cast including Adwoa Aboah, Amber Valletta, Grace Elisabeth and Edie Campbell, with Naomie Harris, Alexa Chung and Joan Smalls amongst others watching it after having enjoyed an elegant Japanese dinner before starting of the runway show at the center of a labyrinth of tables. Immediately after the show, the Strawhatz dance group presented a kinetic performance in front of the 200 guests.


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